After months and months of speculation, and after many had reported a 'negative' outcome, Bradley Wiggins has left Wigan, to join Manchester United.
"He will be a marquee rider for us. He is an exceptional athlete - a great performer at a great age," declared Team Sky Supremo Dave Brailsford. "His presence will not only help us on the road but with the wider aims of inspiring people to not only follow the team but to get out and ride, whatever their age or ability," he went on.
One wonders how much $$$ Sky had to put on the Garmin negotiating table to cancel out the remaining year of Wiggin's contract. Either way, next year's ProTour, culminating in the Tour de France, may see the cycling renaissance hit new heights. And, as a consequence, if ITV4's viewing figures go through the roof, expect Mr Murdoch to empty his briefcase on their coffee table also, so us the paying punters have to access our own reserves, for the privilege of watching the heroics unfold.
Today's Guardian headline 'Bradley Wiggins's Sky transfer has taken cycling into the football age' more than hints at this directive. So while we look to the silver lining of a Brit bringing home the booty, remember too that the corporate behemoth that is Sky will not be happy with mere team sponsorship. They will be looking long term. And that means Premier League pricing!
Putting money matters to one side, there arises some fascinating dueling prospects for TdF 2010 - a very complete Team Sky, Radioshack and all its tooled-up firepower, and a re-stocked Astana. Game on.
