A feeling of sour grapes recently fermented at Wisconsin-based Trek Bicycle Corp., when it lost a federal trademark lawsuit it had filed against northern Californian Trek Winery.The bike manufacturer was arguing that it violated federal and state trademark infringement laws by using the Trek name. But U.S. District Court Judge Barbara Crabb was having none of it. And granted a motion to dismiss the case for lack of jurisdiction. She ruled that the bike maker failed to show that the winery had sufficient contacts with Wisconsin to satisfy legal requirements for the lawsuit to be heard in federal court in Wisconsin.
Time for Trek Winery to redesign its labels...
